Way
Understand it. Define it. Transform it. Keep an eye on it.
From strategy to creativity, experience a seamless journey.
Insight
Understand it
Market dynamics
Market size and growth / Profit pools / Trend analysis / Key segments
Customer understanding
Profiling and segmentation / Needs & expectations / Key mind sets
Competitive analysis
Competitive matrix analysis / Communication audit / Verbal and visual audit
Brand audit
Business analysis / Brand positioning / Current activation strategies / Distribution analysis / Customer experience analysis
Best practices
Best practices / Across industries
Strategy
Define it
Brand fundamentals
Brand essence / USP / Vision / Mission
Positioning options
Positioning statement / Value propositions
Leading concept
Creative concept / Brand story
Implications / gaps
Brand identity / Products / Pricing / Communication / Distribution / Digital / People
Implementation
Transform it
Marketing strategies & activation
Engagement strategy / Go-to-market strategy / Internationalization / Global activation platform / Partnership & sponsorship strategy
Communication strategies
Offline & online / Communication platform
Brand book
Visual system / Brand & communication guidelines / Storytelling guidelines
Client journey & touchpoints
Omnichannel strategy / Reinvented client journey and enhanced client experience
Guardian
Keep an eye on it
KPI definition
Metrics / Customers’ feedback / NPS
Client experience measurement
Client satisfaction / Mystery shopping / Online metrics
Learnings & insights
On-going competitive intelligence / On-going opportunities spotting / Measuring our delivery’s impact
USP
What defines us
We know and are your customers
We see the world through a luxury lens
Boutique style, service & attention
Committed “task force”
Smart & dedicated multidisciplinary strategists & creatives working hand-in-hand
Accompaniment from the analysis to the execution
On demand involvement of top-level executives and experts tailored to your needs
Global perspective & reach
Co-creation approach
From the right vision comes the great results
