Creating The Conduit’s brand identity, positioning it as a visionary club
Initiated by pioneers and high achievers in London in 2016, the founders of The Conduit envisioned a new breed of private members club and needed to define its leading concept and create a strong brand.
We were asked to help define the concept, services and operations of a new high end private members club gathering entrepreneurs and creative people in a prestigious mansion in London and around the world - with at the core, the purpose to create a better world.
A competitive analysis of similar establishments around the world as well as interviews and workshops with the founding team allowed us to capture the brand essence of The Conduit: “Meet with purpose. Make an impact“. We then expressed this with the creation of a unique design (logo) and guidelines applied to all collaterals, positioning The Conduit as a visionary club.
With a unique and strongly differentiated concept, The Conduit is to be one of the most influential private clubs in London, gathering prestigious members and contributing to improve the state of the world.
Implications & gaps
Brand book & guidelines
Client journey & touchpoints
Client experience measurement
Learnings & insights