Creating a new brand identity for a private jet company
Rizon Jet was founded in 2006 to provide top quality services that combine traditional Arabic hospitality with world-renowned aviation standards. Its headquarters are found in Doha, Qatar, with additional operating bases strategically located in the Middle East (UAE, Kingdom of Bahrain) and Europe (UK).
Rizon Jet needed to differentiate itself in an increasingly price-driven aviation business to compel current and potential clients and to place the company on key lists that drive consideration. The ultimate goal was to create a unifying global positioning and communication platform that would uniquely position Rizon Jet for the future. This platform was to serve as a sustainable and holistic model for all other division’s communication efforts.
We started by defining the central brand idea - “Rizon Jet. The Fine Art of Flying.“ We then developed a new brand identity – logo, photographic style, patterns, “tone of voice“ etc. We combined all these elements in a strong and thorough brand network of online (website, newsletter, banners etc.) and offline applications (print advertising, invitation, greeting cards etc.) and corporate edition (brochures, flyers, stationery). We then went one step further and set up a structuring brand system embodied by a brand book, brought to life with a brand movie.
We created and executed the new brand identity and applied it to the full marketing communication suite to appeal to the various target audiences.
Implications & gaps
Brand book & guidelines
Client journey & touchpoints
Client experience measurement
Learnings & insights