Lighthouse

Way

Understand it. Define it. Transform it. Keep an eye on it.
From strategy to creativity, experience a seamless journey.

Insight

Understand it

Market dynamics

Market size and growth / Profit pools / Trend analysis / Key segments

Customer understanding

Profiling and segmentation / Needs & expectations / Key mind sets

Competitive analysis

Competitive matrix analysis / Communication audit / Verbal and visual audit

Brand audit

Business analysis / Brand positioning / Current activation strategies / Distribution analysis / Customer experience analysis

Best practices

Best practices / Across industries

Strategy

Define it

Brand fundamentals

Brand essence / USP / Vision / Mission

Positioning options

Positioning statement / Value propositions

Leading concept

Creative concept / Brand story

Implications / gaps

Brand identity / Products / Pricing / Communication / Distribution / Digital / People

Implementation

Transform it

Marketing strategies & activation

Engagement strategy / Go-to-market strategy / Internationalization / Global activation platform / Partnership & sponsorship strategy

Communication strategies

Offline & online / Communication platform

Brand book

Visual system / Brand & communication guidelines / Storytelling guidelines

Client journey & touchpoints

Omnichannel strategy / Reinvented client journey and enhanced client experience

Guardian

Keep an eye on it

KPI definition

Metrics / Customers’ feedback / NPS

Client experience measurement

Client satisfaction / Mystery shopping / Online metrics

Learnings & insights

On-going competitive intelligence / On-going opportunities spotting / Measuring our delivery’s impact

USP

What defines us

We know and are your customers

We see the world through a luxury lens

Boutique style, service & attention

Committed “task force”

Smart & dedicated multidisciplinary strategists & creatives working hand-in-hand

Accompaniment from the analysis to the execution

On demand involvement of top-level executives and experts tailored to your needs

Global perspective & reach

Co-creation approach

From the right vision comes the great results

close

Contact us

No time to waste, let’s start working